Best Lead Management Software in 2018

System BY Freshworks is single solution CRM that high-growth, high-velocity sales teams need. It is equipped with features that help sales teams have quick context and communicate effectively from within the CRM and close deals faster.

Best Lead Management Solution
Zoho CRM Application gives you a 360-degree view of your complete sales cycle and pipeline. It also has a open source version. Zoho CRM empowers small to large-sized organizations with a cloud-based solution for lead management software for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.

Cloud and Mobile Lead Management Software
Cratio Offers 3 Months Risk-Free Deal With Fully Customizable, Dedicated Support & 100% Success Guarantee. We provide Online Cloud & Mobile Lead Management Software for B2B, Real Estate, Education, Financial Services, Travel, Tours, Hotels & Health Care Industries.

CAMS Exact Services CRM

Best Customer Relationship Management Software
CAMS-Exact Service Management solution with feature-rich Modules & Sub-Modules is an end-to-end, cost-effective, multi-user, tasking, location, currency, company and departmental.


Cloud Based CRM Software for Sales
Pipedrive is leading web-based Lead Management system loved by large number of sales teams. It is also a sales pipeline management tool to centralize the sales process arounf deals and helps team members focus on the right thing.


A smarter way to manage your database.
HubSpot lead management tool helps business keep complete eye on each and every leads and touchpoint with those leads to track the lead status. Hubspots lead scoring system helps sales team reduce the time time and efforts in filtering out the hot leads.


Inside Sales Lead Tracking Software
Velocify is a sales lead management tool designed for the unique needs of today’s high-velocity sales environments. With Velocify Lead Manager, one can rest assured that salespeople are focused on the best opportunities in sales pipeline.


100% Free Lead Tracking Software
Convertable is a fully web-based lead tracking cum lead management system. Simplifies the lead tracking process with a simple online form builder with a database to allow the ability to create a form, store form submissions online, & compare marketing channels.

Apptivo Leads

Manage your sales pipeline and close more deals.
Leads App is lead tracking tool by Apptivo to capture leads from the website, prioritize it, schedule followups and finally convert them to oppotunities. Simply it manages all business and sales lead. From lead qualification to sales pipeline.

Lead Prime

Engage with your leads anywhere anytime
A webbased Lead Management Tool for various business verticals. LeadPrime mobile assists you seamlessly capture new leads, keep track of all your leads, gives you follow-up alerts and efficiently increase the lead conversion ratio.

ClinchPad CRM

Online sales CRM built for small teams
ClinchPad is an alternative to traditional CRMs. It's Lead Management Tool built for small teams looking to break away from a cluster of spreadsheets to a more organized way of tracking leads.

Podio - Lead Management

Podio for CRM to turn more leads into sales
It's fully customizable lead tracking system to fit your sales teams requirement. One can create their own sales pipeline and sales reports. Easy to track leads, manage customer relationships and organize sales teams in one place.

CompanyHub CRM

Fully customizable CRM for sales teams
Every industry is different. Different teams have different sales processes. How can a generic CRM meet everyone's needs? So we made CompanyHub be fully customizable. It easily adapts to your needs without any code. You can organize and prioritize leads.

toast CRM

SaaS based CRM for sales force automation
toast CRM is complete SaaS-based CRM software for sales force automation. It easy to manage lead, contact, document, sales & service, sales tracking, analytics management and more important features.


All-In-One Lead Management Solution
LeadMaster is all-in-one cloud based solution for lead management software, customer realationship management & inside sales. LeadMaster's Opportunity & Pipeline Management helps you nurture and convert more leads.

Page Last Updated On 25/06/2018 10:19

What is Lead Management?

Lead management is the process of finding the leads/prospects interested in the products or services of a company. Lead management can be considered as the process of customer relationship management and the sales management processes.

What is Lead Management System?

The lead management system is an essential part of any organization be it small or big as it helps to find the people interested in your services. Since customer relationship management and sales management are relevant to lead management, having effective lead management software improves the whole process of sales, and thus streamline the sales.

Must-have Features in a Lead Management Software

  • A lead management system should be organized in a way that the team working on it is not distracted and confused. As the lead management forms the beginning of the sales cycle, the software should provide as much scope as possible to organize leads, create strategies act on other marketing strategies.
  • The software should be designed with filters ranging from users, products, sources, zones, contacts or the combination of any of these features.
  • The filtered information based on various features should be made available to the customer relationship management and sales management as this plays an important role in streamlining the process of a sales cycle in an organization.

Advantages of having a System for Leads Management

  • It helps to find out the potential leads which are the start of a sales cycle.
  • The software takes care of the follow-up process of publishing E-mails, recorded calls and sales notes to the members of the contact list which gives ample scope for the team to work on other things.
  • The software has all the details related to the contacts, company information and the communication details which make it easy to revive the leads who have lost interest or to start a new process of creating a potential customer.
  • This software helps particularly in not losing a lead. The activities of each member of the team are recorded as the number of leads that have been contacted, the means of contact,  the meetings held etc.
  • The software helps the team in knowing when the contacts have opened the E-mails sent by the team and the documents opened. This information can be used to for follow-up E-mails, calls or personal meetings to convert the lead into a potential customer.
  • The lead management software helps in importing the leads through various methods such as new lead entry form, excel spreadsheet or through a web post.
  • The software helps in assigning pre-defined statuses such as 'left message', 'contacted through phone call' etc. which lets the lead managers know the status of the lead and the steps that should be taken by them further.
  • The documents related to the product or service can be generated and delivered to the customer or the team through E-mail etc. along with electronic signature which authenticates the document.
  • The most liked E-mails can be transformed into E-mail templates which can be used by the team to contact the leads.
  • The generation of reports related to the sales, leads and the performance of the team is very much useful in the evaluation of the team and the steps to be taken to improve the situations and the business as well.
  • Especially for the small businesses and business with a limited budget, the lead management system can help invest the amount in marketing strategically. Instead of just investing without the plan, a plan can be followed based on demographics to find out the leads which can improve the marketing as well.
  • The software can help the sales team develop strategies based on the interests, hobbies etc. of the people in a particular demography and the way the leads should be approached to sell the products or services.
  • Economic feasibility is another feature which the lead management software provides to the small as well as medium businesses. By using the software, the business can have lesser number of employees in marketing team when compared to the ones not using the software. The reason being, by following a planned marketing strategy, the enterprise need not disperse the marketing team and they can be carefully managed according to demography, people's interests, hobbies etc.
  • Some software went a step further and allowed the lead management team to interact with leads on social media accounts such as Facebook, twitter etc.

Disadvantages of a Lead Management Software

  • Necessarily all lead management systems may not have all the features needed for a perfect lead management. This makes the lead management team put a lot of effort and the pipeline of customer relationship management and sales management slow down.
  • Sometimes it may not be compatible with the customer relationship management software and the sales management software if all three are from various brands then this may create a problem.
  • In some of this software, the user interface may be too complex which makes it difficult to use for the team members who are not technically skilled.
  • In some cases, considering the leads as an important source, the businesses may allocate a huge amount of resource and drastically reduce the allocation for other important teams such as customer relationship management and sales management which may affect the business.

Points to keep in mind while purchasing a Lead Management Software

  • The enterprise looking for purchasing a lead management system should check the features such as ease of use and the user interface. If the software is too complex in nature or the interface too difficult to use, then the team may find it tough to use and may take a long time to get efficient with the software.
  • The efficiency of the features such as report generation should be checked well if it takes a long time to perform simple functions, then a lot of time gets wasted.
  • The integration with other software such as the customer relationship management software and sales management software in the pipeline should be good. If the integration is not good, then the passage and usage of data by the teams in the pipeline become very tough which reduces the performance of the business.
  • The businesses should invest some time to find out which features are a priority for their enterprise and should go for that software. The economic feasibility should also be considered before buying the software. Even though some lead management systems may be extremely good, if the business is a small one or a startup, they should not go for a costly lead management software and should opt for a software which best suit their requirements and budget.
  • A customer buying software for leads management should be aware that the intuitive nature of the team interacting with leads plays an important role along with buying a good system. The way the leads respond to calls, E-mails, the tone of their response, the interest they show all matter and the members of the team should be able to grasp these and take further actions such as following up instead of just following up all the leads which can be a drain on energy.
  • Customer relationship management software or the sales management software cannot substitute or do the work of a lead management software. This is the point which is to be considered and it is always better to choose an efficient lead management system for the overall growth of the business.

Lead Management software in

  · Mumbai
  · Ahmedabad
  · Bangalore
  · Chennai
  · Kolkata
  · Delhi
  · Pune
  · Hyderabad
  · Gurgaon